Have you ever been listening to the radio or watching television when an egghead or brainiac starts talking about the great new technology product that his/her company has developed? Did you keep listening, or did the featured egghead get bogged down in too many complicated scientific big words and concepts making you change the channel as fast as possible. You know you may have just missed out on finding out about a great new product or service that could save you thousands of dollars or extend your life by 100 years. But you and the thousands of other potential customers and clients will never know because you changed the channel.It is important to recognise that scientists, lawyers, engineers and technologists don’t always make the best spokesperson for the promotion of a product in the media. A good technical communicator will be able to cut through jargon and explain in simple terms, concepts important to promoting a product. Many science and technology companies send a press release before they prepare their strategy for an effective media campaign. There are 3 main mistakes that companies make when approaching the media to promote a new scientific or technical product or service.Mistake #1 – Using complicated Scientific Jargon and conceptsMistake #2 – Failing to prepare a technical sales communication planMistake #3 – Using only one media channel to promote the product or serviceAvoid Using Complicated Scientific Jargon & ConceptsYour potential customer or client needs to be able to understand quickly what the product or service is, and how it will benefit them. No point showing up for your media opportunity and losing everyone on your first sentence. For example, if you are a company who has developed a new water filter for use in the home, don’t lead with technical information like this;”The new water micro-filtration system has a 1 micron sediment pre-filter in a superfine polypropylene cartridge and a 0.4 micron carbon super block, superior post-filter with heavy metal removal technology.”While this technical description might be important to the functioning of the product or create a point of difference, this information does not help your target customer make an informed choice about the product and how it relates to them. Instead, you should use uncomplicated words and refer to concepts which are aimed towards your target customer’s level of understanding. For example;”Our new in-home water filter will give you unlimited clean and clear water guarding your family against all kinds of bacterial and chemical contamination.”To provide the best chance that media will pick up your press release, you need to be able to share information about the benefits of filtering your water and provide some education for viewers or listeners about common contaminants in unfiltered water.Effective Technical Communication relies on PlanningBefore you can address the last two mistakes that I have listed, it is essential to identify a good technical communicator either inside or outside your company. Engaging a specialist technical communications consultant is both efficient and cost effective. Your specialist consultant can also assist in other areas by working with you to prepare an integrated scientific and technical sales, communication and promotions plan and provide training and education for your scientists on effective communication techniques for writing and the media.
3 Mistakes to Avoid When Marketing and Promoting Scientific, Legal or Technical Products or Services
Holidays are around the corner. This is the time of year when people start purchasing gifts for their loved ones. If you are going to purchase an air purifier for someone you love, we have some helpful tips for you. If you want to purchase the best unit, you may be able to use this guide to your advantage. Read on to find out more.
1: Set Your Budget
Just like anything you purchase, make sure you have set your budget first. The price of the unit will vary based on a lot of factors, such as the capacity, filter type, features, and brand of the unit. If you don’t have a flexible budget, we suggest that you go for a product that is available to purchase for less than $300.
2: Consider the Needs of the Recipient
Your next move is to consider the needs of your recipient. If you are going to purchase this unit for everyday use, we suggest that you go for a unit that comes with a HEPA filter. On the other hand, if your loved one has a specific need, we suggest that you consider a specialized unit.
For example, if they are more prone to respiratory issues, such as allergies and infections, we suggest that you get a UV purifier for them. The devices are designed to neutralize viruses and bacteria.
3: Think About the Available Space
Another primary factor is to consider the available space in the office or house of the recipient. For example, if they need a general-purpose unit for a small apartment, you may want to consider a filterless unit.
On the other hand, if they have plenty of free space, you may consider a bigger unit that features a higher airflow rating. These units are powerful enough to cover a large face.
4: Consider Extra Features
Lastly, we suggest that you consider additional features that they will just love. For example, some units come with an indicator that turns on when the filter needs to be replaced. This will allow the user to change the filter so that the device continues to work properly.
So, you may want to consider these features before you place your order. These features may not be important to you, but your friend may just be over the moon.
Long story short, we suggest that you consider these four tips if you are going to purchase a gift for your loved one on these holidays. Since the air is full of pollution during winter days, nothing can make a better gift than an air purifier. Therefore, you should consider these tips before looking for an online or physical store to make your purchase decision.
Reaction bonded silicon carbide is known by many names. For example, it is called siliconized silicon carbide, which is abbreviated to SiSiC. The manufacturing process happens because of a reaction between graphite or porous carbon with molten silicon. Apart from this, it is also called siliconized silicon carbide because of the leftover traces of silicon. Let’s find out more about this material.
There are many methods of producing silicon carbide. However, as for as the pure form is concerned, it contains a small number of chemicals known as sintering aids. The purpose of adding these chemicals is to support the process of sintering. It is done by enabling lower temperatures of sintering.
The abbreviated form is SSiC. There are many advantages of this material. For example, it offers excellent resistance against wear and tear. Besides, it can also withstand chemical resistance and impact.
Apart from this, The resistance of this material is double that of nitride bonded silicon carbide. The good thing is that you can turn it into a lot of shapes, such as slip and cone. Similarly, complex shapes are designed for different types of equipment in the raw material process.
Advantages of this material
Now that you have understood the basics of reaction bonded silicon carbide, we should go ahead and take a look at some of the primary advantages of this material. After you have gone through these advantages, you will be able to get a deeper insight into this material. This process will help you make a better decision.
As far as abrasion resistance is concerned, you cannot find a better alternative
Can be an ideal choice for large shapes
Resistant to impingement of tiny particles of light and sliding abrasion of solid particles that contain calories
Uses of Reaction Bonded Silicon Carbide
This material offers a lot of advantages over other materials, which is why reaction bonded silicon carbide is used across a lot of industries. As a matter of fact, it is one of the best materials that you can find in a wide range of industries. So, we can say that there is a huge market for this material for a variety of reasons. Given below is a list of some common industries that use this material on a regular basis.
Due to its high strength, this material is used to make a wide range of products. Given below is a list of some of the most common products that use this material.
Ceramic spray nozzles
Boats, plates, saggers and setters
Muffler liners, pusher plates, and kiln furniture
Boiler tube ferrules
In short, this was an introduction to reaction bonded silicon carbide. We also took a look at the advantages of this material. Besides, we considered several products that are made of this material. Hopefully, this article will give you a much better understanding of this material.